‘Marketing’s dead, and I can back this s**t up’: Baldur’s Gate 3 publishing director says players ‘just want to be spoken to, and they don’t want to be bamboozled’

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Good games sell themselves. Word of mouth in gaming still works.

Publishers tend to kill games.

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I doubt it, I think there are many great games out there that don’t get noticed because not enough people talk about them. We get a ton of games every year. You can’t rely on word of mouth for your game’s success.

‘Marketing’s dead, and I can back this s**t up’: Baldur’s Gate 3 publishing director says players ‘just want to be spoken to, and they don’t want to be bamboozled’plus-square

‘Marketing’s dead, and I can back this s**t up’: Baldur’s Gate 3 publishing director says players ‘just want to be spoken to, and they don’t want to be bamboozled’plus-square

Games

‘Marketing’s dead, and I can back this s**t up’: Baldur’s Gate 3 publishing director says players ‘just want to be spoken to, and they don’t want to be bamboozled’

‘Marketing’s dead, and I can back this s**t up’: Baldur’s Gate 3 publishing director says players ‘just want to be spoken to, and they don’t want to be bamboozled’