In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.
AwkwardLookMonkeyPuppet
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NO! Really?

Edit: sales and marketing don’t exist to sell stuff that people want, they exists to sell stuff that people don’t want. If you sell something with a high demand then you’re not a salesman, you’re a glorified cashier. Salesmanship involves getting people to buy stuff they wouldn’t otherwise buy. Most companies don’t have anything special that everyone wants, so they have to resort to sales and marketing to stay in business.

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