Atari was Infogrames. Like, Infogrames bought Atari and immediately dissolved real Atari and changed its own name. I don’t understand why they would do this?
Besides finacial reasons, brand names have worth. Infogrames had a decent reputation so ostensibly, it still does. That instills trust in consumers, or at least that’s the theory.
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Atari was Infogrames. Like, Infogrames bought Atari and immediately dissolved real Atari and changed its own name. I don’t understand why they would do this?
Besides finacial reasons, brand names have worth. Infogrames had a decent reputation so ostensibly, it still does. That instills trust in consumers, or at least that’s the theory.
For something like shampoo having a company own multiple brands lets them dominate more real estate on the supermarket shelf.
For video game publishers I’m not sure that makes as much sense.
That said its hardly the craziest thing they’ve done
https://en.wikipedia.org/wiki/Atari_SA#History