Valve has failed to convince a court that it didn't infringe EU law by geo-blocking activation keys, according to a new ruling.
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The geoblocking is in place to prevent people from buying keys in one (cheap) region and activating them in another (more expensive) one. It’s about both, you dolt.

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The EU has very clear law on digital ownership. It’s the same reason if you buy a PC with Windows installed in the EU, you have the right to take that Windows install and put it on another PC, regardless of if it’s OEM or not. This hasn’t prevented Microsoft from doing regional pricing for Windows and if this affects Steam’s pricing that’s on Valve.

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