Play Nice by Jason Schreier mentions that the “Pay to Win” style of monetization is very popular in Chinese markets.
I’d wager that, since other markets strongly oppose that, public companies focused on profits over player sentiment needed to find a middle ground. (That dichotomy is the main focus of the last half of the book)
We revolted when Battlefront 2 had loot boxes at the center of game progression, so companies hoping to make the most money in both markets need to make the purchasable items either purely cosmetic or only helpful in early game progression (starter packs).
Play Nice by Jason Schreier mentions that the “Pay to Win” style of monetization is very popular in Chinese markets.
I’d wager that, since other markets strongly oppose that, public companies focused on profits over player sentiment needed to find a middle ground. (That dichotomy is the main focus of the last half of the book)
We revolted when Battlefront 2 had loot boxes at the center of game progression, so companies hoping to make the most money in both markets need to make the purchasable items either purely cosmetic or only helpful in early game progression (starter packs).