Living 20 minutes into the future. Eccentric weirdo. Virtual Adept. Time traveler. Thelemite. Technomage. Hacker on main. APT 3319. Not human. 30% software and implants. H+ - 0.4 on the Berram-7 scale. Furry adjacent. Pan/poly. Burnout.
I try to post as sincerely as possible.
Google pulled it off with GChat. All told, those of us who run our own XMPP servers aren’t even a rounding error when compared to everybody who uses Google Chat, FB Chat, Slack…
Interoperate with it. Add proprietary extensions faster than other implementations can keep up with (at least two orders of mag). Render software that isn’t yours unusable by suddenly cutting over to something else internally; let connection attempts continue for a while to frustrate users while simultaneously releasing your own. Then cut away all points where legacy connection attempts could be done.
And make sure they hear about it in such a way that it seems interesting. The fediverse doesn’t use any basic marketing plan techniques, and enough people are conditioned to them (after a lifetime of growing up surrounded by advertising on television and in their spaces) that anything which doesn’t fit that template scoots right by.
The last time this happened, it took time to get those mines set up and operating. When it slowed down, they mothballed the mines, but they’re still there. It won’t take nearly as long to re-open them.