They know the way the wind is blowing on this issue, and they trade in public image nearly as much as they do in physical goods. This is a good look for them, and when it was clear they wouldn’t win, they’re happy to join the winning side.
It’s also not completely out of left field—they’ve been expanding access to previously-internal repair guides and even tools over the last few years.
I switched over because our company started using BW and the plan also gave every employee a voucher for a family plan wholly separate from the company plan. Been really happy with it.
It’s a good rule!