Publicly available government contracts show that Israel’s advertising bureau, which reports to the prime minister’s office, has since embarked on a mass advertising and public messaging effort to conceal the hunger crisis. The push includes the use of American influencers widely reported on last month. It also includes a high-dollar spending spree on paid advertising, yielding tens of millions for Google, YouTube, X, Meta, and other tech platforms.

“There is food in Gaza. Any other claim is a lie,” asserted a propaganda video published by Israel’s foreign ministry to Google’s YouTube video sharing platform in late August and viewed more than 6 million times. Much of the video’s reach results from an ad placed during an ongoing and previously unreported $45 million (NIS 150 million) advertising campaign initiated between Google and Netanyahu’s office in late June.

The contract—which is with both YouTube and Google’s advertising campaign management platform, Display & Video 360—explicitly characterizes the ad campaign as hasbara, a Hebrew word whose meaning is somewhere between public relations and propaganda