Take-Two CEO: "We Ought To Be Monetizing 100% Of The Audience" For Mobile Games
www.gamespot.com
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Take-Two's CEO gets a bigger payday if the company makes more money from microtransactions.
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Here’s how to monetize 100%% of your playerbase :

Charge a one-time premium to have access to the game forever at a reasonable, region-adjusted price that the average worker can afford, and then fuck off.

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