These researchers are all marketers. While they may plausibly have expertise in some behavioral science domains, there’s no evidence that they’re qualified to address cognition. Where are the psychologists’ papers on this question?
Cognition is still not his research specialty according to his personal website and publication history (that I could find quickly), so I wouldn’t give as much weight to his opinion on it.
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These researchers are all marketers. While they may plausibly have expertise in some behavioral science domains, there’s no evidence that they’re qualified to address cognition. Where are the psychologists’ papers on this question?
Looks like the primary author has a PhD in psychology
I didn’t see which field his PhD is in. His research focus is consumer behavior.
https://www.mccombs.utexas.edu/faculty-and-research/faculty-directory/adrian-ward/
Second result when searching his name on Google.
Not in my search. Curious. Thanks.
Cognition is still not his research specialty according to his personal website and publication history (that I could find quickly), so I wouldn’t give as much weight to his opinion on it.