Disguised Toast has shared a blunt, bleak look at the current state of the esports business in North America.
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32Y

I’ve never understood how esports teams make money. Does anyone know? I know regular sports teams make money thru ticket sales, advertisements, and merch. Does that carry over? There are no stadiums, so idk how that works. (I don’t watch esports.)

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22Y

Ad revenue, I assume. If you’re watching a stream of a match, you’re seeing ads at commercial breaks, on the jerseys, through the commentators branded coffee mugs etc. I assume it’s also harvesting various consumer profile data that they can sell or exploit as well.

People also do buy merch, collections, in-games skins based on their favorite teams, etc too.

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