In recent news, Google has put forth a proposal known as the "Web Environment Integrity Explainer", authored by four of its engineers. On the surface, it
In short: it’s fake views. That’s were advertisers pay for viewed ads, but the view happened to a bot.
Ad block at least doesn’t discourage advertisers since they don’t pay for unviewed ads.
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Louis posted a video on a much bigger problem that Google has with ads. These campaigns seem to completely neglect.
https://youtu.be/hWJrsz_cmas
In short: it’s fake views. That’s were advertisers pay for viewed ads, but the view happened to a bot. Ad block at least doesn’t discourage advertisers since they don’t pay for unviewed ads.