With development costs rising, we need to make games based on user feedback, not numbers and data from the past, says NEXON Games executive   - AUTOMATON WEST
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NEXON Games CEO Yong-hyun Park talks about the company's policy of prioritizing user feedback over data when greenlighting projects.
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“we may not know how much money we can make by developing a certain game, but we can get a feeling as to what kind of game will make users happy. That’s why we test games even in the middle of development and collect feedback.”

That sounds a lot like using data collection to design games. And hey, it’s hard to create art. Art can fail even at its best.

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