Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it
www.midiaresearch.com
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The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for almost...
oo1
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how’d they get from 26% in one segment to “almost one third” headline?
Who the fuck buys this drivel for £3,000

Surely if someone is buying research, they dont want to literally buy hype.

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I had some serious demographic questions to get to 1/3. 26% sounds way more reasonable.

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