They could be promoting it with the expectation that sales will benefit them through their share. A banner for Diablo 4 benefits Valve directly just by making people aware they can buy it through steam.
There was just an article about this. Its not paid - its curated. There is supposedly a soft revenue requirement for the studio/publisher to be considered.
Valve really has it made. They say, you can “buy” these spots by selling a lot of games, which they take 30% of. Idk why you would mess that up.
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They also run huge banners at the top for new releases - currently it’s Diablo 4.
I assume that’s a paid spot.
They could be promoting it with the expectation that sales will benefit them through their share. A banner for Diablo 4 benefits Valve directly just by making people aware they can buy it through steam.
There was just an article about this. Its not paid - its curated. There is supposedly a soft revenue requirement for the studio/publisher to be considered.
Valve really has it made. They say, you can “buy” these spots by selling a lot of games, which they take 30% of. Idk why you would mess that up.