The benefit is that you could have a distributed marketplace. Instead of having monopolies like steam where one company accumulates a bunch of power they can abuse you could have multiple small companies band together to support a common standard of ownership so you could buy from any company and all the companies supporting the standard would respect it. You could also tie it to a legal contract so it’s actually enforceable.
Of course you could just do that with an centralized standard that’s backed by multiple companies too.
Sure, in this case it was rich idiots spending millions, they’re only upset that they missed the opportunity to pawn it off to another idiot first