The people that own Lara Croft really try to market the franchise constantly in anyway they can. Maybe the UK in general. Like when that British awards group awarded Lara Croft as the world’s most famous female video game character and the rest of the world was confused but understood the home cooked voting. Guinness world records don’t excite like they used to once the book stopped being relevant because of the internet and the steady stream of things being announced as a guiness world record
It’s an all time great mod that’s pretty harmless with the IP