Why does this post look like a scam?

now one BNPL provider has announced a deal with a gaming company to allow people to finance in-game purchases.

Great, another data leech for marketing machine

offers interest-free biweekly payment plans

Uh-huh. I wonder, what do they monetize on, if the debt is interest-free. Surely this is only to grow user base. No basket analysis at all…

From another community:

Sorry to hear that the co-founders are feuding…