So we got grifted by Bungie and need you to buy consoles, guys.
Bungie convincing Sony that they were worth 3.6 billion dollars is the grift of the decade. Sony either did no research or they really are the dumbest, most gullible motherfuckers on the planet.
But at the time when they were trying to go independent it would’ve seemed a more accurate estimation of worth, it’s just weird that they kept that valuation and most likely added onto it by the time Sony was interested. But also Jim Ryan was obviously enamoured with the idea of live service games and Bungie already had a successful one running.
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Bungie convincing Sony that they were worth 3.6 billion dollars is the grift of the decade. Sony either did no research or they really are the dumbest, most gullible motherfuckers on the planet.
Bungie played an absolute blinder by signing up with Activision all those years ago as all the shitty monetisation they pulled got blamed on Bobby K.
Nope, turns out Bungie was just that shitty the whole time.
With halo and the staff that made it, you could argue they’d be worth that much but they didn’t.
That argument lost all of it’s weight after all the Halo veterans left or were fired/let go.
It lost it long before then, truth be told — it’s not like Bungie suddenly started making bad decisions in 2025.
The majority probably left long before 2025
I think their CEO up to 2025 was a halo vet, but I’m pretty sure they were some of the last holdouts.
But at the time when they were trying to go independent it would’ve seemed a more accurate estimation of worth, it’s just weird that they kept that valuation and most likely added onto it by the time Sony was interested. But also Jim Ryan was obviously enamoured with the idea of live service games and Bungie already had a successful one running.