Increasingly across many markets, companies are not targeting average or median consumers. They’re only chasing whales, the people who can pay the premium. They’ve decided that more mid tier customers aren’t worth it – just chase the top. It also means a lower need for customer support.
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Increasingly across many markets, companies are not targeting average or median consumers. They’re only chasing whales, the people who can pay the premium. They’ve decided that more mid tier customers aren’t worth it – just chase the top. It also means a lower need for customer support.