At this point I’m going to Ladbrokes and betting against everything Kotaku promotes. They are like Jim Cramer of the gaming industry.

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What’s also weird is Minecraft is 15 years old at this point. That means you’ve basically got a huge age range (kids to adults) within the target audience. Why isn’t it targeted at the entire fanbase?

Flying Squid
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Adults were fans of Minecraft when it came out since there was really no other sandbox game like it at the time. There were precious few sandbox games at the time period.

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Oh yeah, I don’t disagree it has had a large following since it released. I was just highlighting that even if a majority of the player base was 5-15 on release, they’d be 20-30 now. So why target just kids.

Flying Squid
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Sorry, we were in agreement. I’m saying there was always an adult market so you’re right.

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Why isn’t it targeted at the entire fanbase?

Is that a serious question? Because the answer is obvious…

Ok, let me start out by saying I have an 8 year old, and he fucking loves Minecraft. And hey, I played the game a bunch back when it was in beta and I was like 25. But I did not love the game the way that he loves the game… He’s obsessive about Minecraft, some days it’s all he talks about. How many adults do you know like that?

And here’s the real question, when’s the last time you bought Minecraft merch for yourself? Because my kid has a Minecraft lunchbox, a Minecraft hoody, a Minecraft Lego set, some Minecraft figurines, and of course the Minecraft sheets and PJs.

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Hahaha fair point

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